Case Paper

A converter/supplier of paper and paperboard for the printing and packaging industries, Case Paper was looking to modernize its brand identity and reestablish a lighthearted and humorous voice more reflective of the company’s culture. Under the auspices of an “On the Case” campaign, a series of scenarios were imagined, showing the extremes employees would go to keep their customers happy. 

A revised logo, brighter color palette, and cleaner typography were used to create new brand collateral, a reinvigorated website, social media, truck wraps and editorial content resulting in a fresh identity for this family owned company.