CaseMakes

When Case Paper acquired a laminates and coating business, it was decided to spin off a sister brand that would reflect the same company values but emphasize the group’s specific expertise and capabilities. Thus, CaseMakes was born.

The inaugural campaign featured hybrid creatures to suggest Case’s ability to work with and combine new materials in its production processes to create something amazing.

The logo, typography and color palette were derived from Case Paper’s brand identity. As all things Case-related, the brand voice remained fun, light-hearted and slightly snarky.